DMICON Set To Help Businesses Define Digital Marketing Strategy for 2018
Digital Marketing Innovation Conference (DMICON) is an actionable, tactical conference designed to help businesses of all scales define their 2018 digital marketing strategy and budget, based on the latest best practice information.
Kuala Lumpur, Malaysia, November 22, 2017 /PRWIRE.asia/ -- Digital Marketing Innovation Conference DMICON is a digital marketing conference to be held on the 29-30th of November 2017 in Kuala Lumpur, and offers SMEs throughout the ASEAN the opportunity to define their digital marketing strategy and budget using the latest and best insights from industry heavyweights like Microsoft, Google, Axiata and more. The conference will use keynotes, seminars, panel discussions and question answer sessions to take deep dives into topics including omnichannel marketing, data and analytics, product research, category management, consumer experience, growth hacking and more.
The conference is designed to give bricks and mortar businesses all the information they need to begin a transition to an omnichannel strategy that utilizes the best aspects of both physical and digital marketing. The flagship approach is to create a unified experience that provides new routes to purchase, modelled on the reality of modern consumer behavior.
DMICON is targeted toward key decision makers and C-levels within companies from all industries, and will cover sixteen different tactical areas of digital marketing , including everything from social media marketing, to automation, to customer loyalty development, to copywriting optimization.
Keynote Speaker Jonathan Adams, Chief Marketing Officer, iCar Asia will be examining the complexity of the role CMO affected by the ever-changing operation and role convergence within the C-Suite and the company environment, critically shaping the vision and direction of the business in his talk on ‘Keeping Ahead of the Game: The Evolutionary Role of Marketing in the C-Suite’.
Emphasizing on the foundation of marketing processes, technology, skills, and organizational structures to dramatically improve on managing a customer’s lifecycle, Achim Granzen, Chief Technologist Analytics AMEA & ANZ, DXC Technology will be delivering on ‘Analytics enabled Customer Lifecycle Management’ to benefit businesses through leveraging analytics and big data.
Google Head Analytics & Platform Partnership SEA Pankaj Khushani will be sharing on techniques to successfully take advantage of today’s greatest asset and challenge to fuel business decisions and help drive incredible growth. ‘From Marketing to Data-Driven Marketing’ will provide insights on organizing teams around the customer, organizing and applying data to marketing strategies, and measuring the impact of media by making the customer the center of a company’s marketing strategy.
Touching one of the hottest topics of today, Appier Chief Revenue Officer Fabrizio Caruso’s ‘On The Cusp of Real Breakthrough in Digital Marketing: Artificial Intelligence’ discusses the unique phenomenon that is the complex path of consumer conversion triggered by Asia’s growing device ownership affected by the confluence of the rise of mobility and cloud computing. Marketers need to achieve true understanding of their customers, from identity to what is decisively relevant to them now and in the future.
DMICON has a vision to become the foremost thought leadership platform in the region, creating unmissable events that feature inspiring speakers sharing their first-hand expertise with delegates. As such, they have gone above and beyond to make this first event as impactful as possible.
A spokesperson for DMICON explained, “When we spoke with SMEs and ASEAN businesses, they absolutely knew how to run their business in every area, except digital marketing. This new frontier has caught many off guard. Because it is so competitive, disruptive, and rapidly evolving, a slow response is as bad as no response, and this can threaten bricks and mortar businesses’ survival. We believe passionately in the role these businesses play in developing the ASEAN economy, so we wanted to create an event that would give decision makers all the tools, knowledge and networking they could need to make their 2018 digital marketing strategy a success.”
For those who are interested for the Digital Marketing Innovation Conference (DMICON), please refer to the below on event details:
Dates: 29-30 November 2017 (Wednesday & Thursday)
Time: 9am – 5pm
Venue: Grand Millennium Kuala Lumpur
Limited tickets available here: https://event.wma.my/dmicon/
About DMICON: Digital Marketing Innovation Conference (DMICON) is a business conference held on the 29-30 November 2017. The emphasis will be on Innovation, Leadership & Strategy, featuring Key Strategic Thinkers representing the region’s biggest brands, influencers, industry disruptors, and business change agents across all industries, from Indonesia, Malaysia, Singapore, Philippines, Sri Lanka, Hong Kong, Shanghai and more. For the latest, please visit: www.talentcap.com/dmicon
DMICON To Emphasize Role of Omnichannel Marketing In Transforming Brick and Mortar SMEs
Digital Marketing Innovation Conference (DMICON) will feature talks on omnichannel marketing - an integrated, multi-platform approach that mirrors modern consumer behaviour - as an opportunity for small businesses to transform their success.
Kuala Lumpur, Malaysia, November 20, 2017 /PRWIRE.asia/ -- Digital Marketing Innovation Conference (DMICON) is a two-day conference designed to help SMEs in Southeast Asia transform their success by leveraging the power of digital tech. One of the key areas that will be focused on during the conference is omnichannel marketing – creating multiple routes to purchase by combining traditional resources like bricks and mortar locations and paper advertising with digital media, including social campaigns, app browsing and purchases, click and collect methodologies, and more.
DMICON has previously published a whitepaper briefing individuals who are attending the conference on the differences between omnichannel and multichannel marketing. At the conference itself, speakers will take a deep dive into the tactical innovations required to create an omnichannel strategy, as well as outlining the opportunities and potential ROI for SME’s converting to omnichannel.
The conference will feature two days of talks by industry disruptors on how to use digital technologies, as well as tactical applications of online marketing techniques, to help bricks and mortar businesses modernize and compete in the 21st century market, which is dominated by disruptive online forces.
Omnichannel marketing is the first of six headlining topics, which also include data and analytics, product research, category management, customer experience and growth hacking.
Speaking at the event, Chief Marketing & Operation of Microsoft Malaysia Michal Golebiewski will be exploring ‘Digital Transformation and How Does It Impact Marketers’ by analyzing the changing roles within the marketing funnel with the goal of customizing the buyer’s experience at every turn. He believes that marketers must create data-driven metrics through customer feedback to effectively measure success and that with the right technology, marketing strategies can be implemented to educate and inspire customers, establishing a lasting and loyal customer base.
Dr Keeratpal Singh, Chief Data Scientist of Axiata Digital will be sharing tactical insights on identifying pain points of businesses using machine learning, social media tools and artificial intelligence, and a variety of data sources and algorithm assembled via Big Data Analytics. “Near real time measures are taken to identify crowd gathering, sentiment analysis, demographic movement through seasonal and random effects, and analyze patterns effecting the different segment of buyers or travelers in predefined areas,” he says on his topic on ‘Growth Hacking and Identifying Opportunities through the Use of Big Data Analytics’.
Focusing on the human element, VJ Anand, Exec Creative Director, BBDO/Proximity will be demonstrating the power of creativity, ideas, and how it can win the hearts and ultimately loosen the purse strings of consumers through connection and engagement of audiences in his talk on ‘The Human-side: Reaching out to Hearts, Minds, and Wallets of Tomorrow’s Consumers’.
These pillars will support a broad range of talks, seminars, interviews and question answer sessions ideal for Vice Presidents, Managing Directors, General Managers, Directors, Heads of Department, Senior Managers, and Managers looking to harness the positive power of digital disruption for their own businesses.
A spokesperson for DMICON explained, “We are excited to share the secrets of omnichannel marketing approaches with delegates across a broad range of industries. We are confident that innovation within the digital sector is the key to creating greater success for bricks and mortar SMEs. With speakers from Google, Microsoft, Axiata, Groupon and more, we are providing an incredible opportunity for business leaders to get insights from those on the cutting edge of this revolution. SMEs in 2017 face a stark choice – adapt or be left behind. Fortunately, we can help them define and evolve their digital marketing strategy for 2018, to help create a more prosperous future.”
The Digital Marketing Innovation Conference (DMICON) will be held on:
Dates: 29-30 November 2017 (Wednesday & Thursday)
Time: 9am – 5pm
Venue: Grand Millennium Kuala Lumpur
Tickets are available here: https://event.wma.my/dmicon/
About DMICON: Digital Marketing Innovation Conference (DMICON) is a business conference held on the 29-30 November 2017. The emphasis will be on Innovation, Leadership & Strategy, featuring Key Strategic Thinkers representing the region’s biggest brands, influencers, industry disruptors, and business change agents across all industries, from Indonesia, Malaysia, Singapore, Philippines, Sri Lanka, Hong Kong, Shanghai and more. For the latest, please visit: www.talentcap.com/dmicon
Brandker Founder Matthew Chong Champions Brandpreneurship™
Matthew Chong, Founder & Group CEO of Brandker is championing the ambitious ideology of Brandpreneurship as Brandker’s ultimate goal for the future.
Kuala Lumpur, Malaysia, November 15, 2017 /PRWIRE.asia/ -- Matthew Chong will outline his ambitious new vision for Brandker at an event in Kuala Lumpur on November 18th, championing what he calls “Brandpreneurship”. This bold new ideology is designed to empower entrepreneurs to master branding and technology to deliver a socially driven purpose. This new paradigm has been created by investigating the shifting trends in business, and identifying the key difference makers between success and failure in 21st century business.
Branding is the most powerful foundation of a business’ strategy, because it enables them to create a positive legacy. Each individual success then counts toward a greater whole, which makes launching new products and services easier over time. Branding is a flag that followers can band together under – flags like Apple, Google, and Coca-cola collect not just products, but ideas and emotions.
The next essential tool for success in business is technology – tech-savvy businesses are disrupting every industry, and carving out swathes of market share from under those still working in the 20th century model. Individuals who can’t adapt in this way will be left behind.
Entrepreneurs have the power to make a positive difference in the world through business, and followers will rally behind businesses with a socially-driven purpose. Profit is important to shareholders, but delivering real value is equally as important to retain customers. By making a brand purpose driven, businesses also make it easier to pivot and branch out in response to changes in the market.
Combining these three elements creates a new way to do business: Brandpreneurship™.
Brandker already works with traditional SMEs in southeast asia to move towards digitisation & globalisation through their Business Digital Transformation (BDT) programme. Interested parties can find out more about both the program and Brandpreneurship when Matthew speaks at the event on Saturday, with tickets available here.
Matthew Chong has never failed in his ambition to outsize the Brandker ideology to have an impact in the real world. His ultimate goal to build Monotot City – The City Of Arts & Technology, in the highlands of Malaysia. The city aims to be ASEAN’s future Arts & Tech Hub, elevating Malaysia’s name in the global arena. Entrepreneurship, education, arts and technology will come together with prestigious institutions working alongside businesses and infrastructure to create a thriving, global hub.
To this end, Matthew Chong has already created the Brandker Academy to provide a branding and business school, and the Brandker consultancy itself, which aims to ‘redefine brands’ by providing strategic, creative and digital marketing services to SMEs.
These are augmented by two different investment strands: the Business Digital Transformation model, and the Tech Startup Mentorship programme.
The company already has 5 portfolios, including a Travel App, Business Matching app, e-commerce businesses, motorbike and push-bike leasing portals. Their aim is to have a 100-startup portfolio, and to be listed on the Nasdaq Stock Market in the US with a value of RM1 billion, by 2023.
When asked about Brandpreneurship, Matthew explained, “In the future, every Entrepreneur will be a Brandpreneur™. A Brandpreneur™ is equipped with branding and technological skillsets in running
his or her business, at the same time driven by a social purpose. At the upcoming event, I will describe what it means to be a Brandpreneur™ in detail, and share the new ways of working that will open the door to unparalleled success for SME’s in the future.”
About Brandker: Brandker is a Global Tech Investment Group, focusing on Education, Consultancy and Investment for Tech Startups, as well as helping Traditional Businesses transform to Digital for further growth in Asian Markets. Brandker believes in creating value for the world through entrepreneurship. They accelerate growth and provide support to passionate business owners through education & investment. Their aim is to empower entrepreneurs to achieve international brand success. For more information please visit: www.brandker.com For more information please visit: http://brandker.com/
To find out more about Matthew Chong’s unique perspectives, and the work done by Brandker, follow Brandker on FB: https://www.facebook.com/Brandker
And Matthew Chong on:
FB – https://www.facebook.com/MatthewBrandker
Linkedin – https://www.linkedin.com/in/MatthewBrandker/
Email: matthew@brandker.com
Mrs. World 2017 Contestant Melissa Seow To Save Million Lives With New BloodGo.com Initiative
Melissa Seow has cofounded the non-profit BloodGo to help save the lives of women during pregnancy and childbirth by facilitating real-time, on-demand blood drives and donations.
Kuala Lumpur, Malaysia, November 14, 2017 /PRWIRE.asia/ -- BloodGo.com was officially launched today with a mission to save lives in developing countries by helping doctors get donations of the right blood type to the right people at the right time. The website aims to create a crowdsourcing blood donation platform to help save lives with real-time, on-demand blood drives and donations. 99% of the 500,000 deaths during pregnancy and childbirth in developing countries are due to hemorrhaging, which requires emergency blood transfusions to mitigate. The initiative was created in response to this crisis.
The non-profit startup will raise awareness and increase communication around the issue, as well as providing a blood request and matching platform, with an emphasis on rare blood types. They will also help crowdsource donations for specific blood types during crises, to help NGOs and Hospitals get the blood they need when faced by a large-scale emergency.
The project is backed by a highly skilled team of technical engineers, digital marketers, doctors and lawyers, all of whom are committed to making a real and lasting impact in the world. The site is live in Malaysia and is available internationally. The team has already promoted the initiative to the National Blood Bank and more than fifteen different hospitals. They have even created a student care-ambassador scheme for universities, encouraging social influencers to recruit donors.
BloodGO is sustaining itself through a novel means of fundraising: the donation of cryptocurrency. The site utilizes 20% of visitors’ browser computing power to solve crypto puzzles and generate cryptocurrency. This is then transformed into material funds to sustain the community social responsibility project. 20% processor power is less than the Google Maps GPS app uses on a mobile phone, so visitors shouldn’t the usage when they donate their processor power, contributing to the success of the initiative.
BloodGO is also seeking investment and corporate partners with shared values to help them reach out to more people, through more efficient technology, more expansive networking, marketing to increase awareness, and the recruitment of the best talent.
BloodGo was co-founded by Melissa and Jarod Law & ST Hong, the leaders of MyDoc Asia – an award-winning community medical support network. Experts in their relative fields who share a common interest, they wish to use that expertise to create a real and lasting impact to people’s everyday lives.
As well as being crowned Mrs. Borneo World 2017, scheduled to compete at Mrs. World 2017 on 16th December 2017, Melissa is a digital entrepreneur with 16 years of experience in online marketing. She founded the project with an ambitious goal: to help save one million lives in 5 years.
When discussing BloodGo, Cofounder Melissa Seow explained, “I believe in serving my community. I wanted to create a Pay-It-Forward community scheme that teaches kindness, compassion and understanding. That means leading by example. My cofounders and I strongly believe in utilizing our expertise to make a difference in the world. My vision to save a million lives over the next 5 years through BloodGo is ambitious, but I believe ambition is best placed when used for the benefit of those most in need.”
About BloodGo: BloodGo.com is the world’s first real-time blood request and donation network. The site has been created to connect people-in-need for specialty blood with blood donation event organizers and blood donors, by matching and notifying the blood donors based on their ABO blood group and preferred notification location. The site aims to help save a million lives in five years, making a real difference in developing countries, and in times of crisis. For more information please visit: https://www.bloodgo.com/
One World Realty To Participate In The Launching Of The Robertson Luxury Apartment Complex
Properties in The Robertson luxury service apartment complex are already in high demand, and now One World Realty has been appointed sub-sales agency.
Kuala Lumpur, Malaysia, November 09, 2017 /PRWIRE.asia/ -- One World Realty, appointed official sub-sales agency for The Robertson, welcomes everyone to the launching of show unit for the said luxury service apartment. The Robertson is the latest real estate project by developer Gamuda Land, and One World Realty will support owners of the new properties arranging long term rentals, or re-sell their properties.
The building is now nearing completion, and One World Realty have also been asked to manage the launch of the new showroom Robertson Lifestyle Gallery, which will reveal for the first time the floor plan and outfitting of the apartments available. Gamuda Land expect to hand the keys to property owners between April to June of 2018, making this the best time to register early interest.
The launch will take place on the 11th and 12th of November 2017. Existing buyers and property owners/investors interested to see how they can maximize the earning potential of their new property are invited to come to the launch and attend sharing sessions by representatives from WideBed, Makeover Guy, Recommend.my, and SmartFinancing.
Highlight of the sharing session will be on the booming trend of short term rental market in the SEA region. Ivan Chong, founder of Widebed will be sharing on how homeowners can maximize the profit of their investment by taking advantage of the growing short term rental market, a particularly thriving market in Kuala Lumpur. This opens up additional options for property owner to monetise their property without reselling or renting out the property for long term.
A spokesperson for One World Realty explained, “We are delighted to have been selected as the official sub-sales agency for this luxury development. We understand that these serviced apartments are desirable both as clean and contemporary living spaces in the heart of Kuala Lumpur, and as attractive investments that can offer real returns to those with a growing portfolio. We want everyone to understand these opportunities and take advantage of them, which is why we are hosting two days of talks at the official launch event. We hope this encourages more people than ever to look into owning property at The Robertson.”
About One World Realty Sdn Bhd: One World real estate group is one of the leading real estate companies in Kuala Lumpur, Malaysia. They are committed to exceed client expectations, with personalized services delivered by experienced and professional agents. Being a pioneer in the industry, One World Realty services cover the whole value chain of real estate development. Their services include tenant management, project consultation prior to development, drone video shooting for real estate, and many more. For more information please visit: http://www.huttons1world.com/
Global Tech Investment Group BRANDKER Mobilizes eBrand Digital Transformation Movement
The time has come for businesses to transition to digital, and Brandker is organizing the first ever ASEAN eBrand & Capital Movement to help businesses understand the opportunities they’re missing.
Kuala Lumpur, Malaysia, November 08, 2017 /PRWIRE.asia/ -- Brandker has announced the inaugural ASEAN eBrand & Capital Movement, which will champion the digital transformation of traditional businesses. The tech investment group will cover the latest business trends, eBranding strategies and capital fundraising opportunities available through digital disruption, to enable businesses to become game changers, before the game changes without them.
The theme of the ASEAN eBrand & Capital Movement is Transforming Traditional Businesses to Digital. The event will be essential to entrepreneurs, business owners and traditional SMEs looking to attract angel investors and venture capitalists.
The event will provide attendees with unique insights from industry experts, those on the leading edge of current business trends, and those revolutionizing digital branding. Individuals will learn how to create a disruptive business model, how branding is essential in their fundraising journey, and how to best prepare for fundraising stages, to seize the funding opportunities present in today’s Digital Era.
Keynotes at the event will include:
1. The Next Wave in ASEAN Branding Landscape
Prof. Dato’ Dr. Jayles Yeoh
BRANDKER’s Advisor on ASEAN Investment Relations, the CEO of ASIAMET Executive Education, and the Vice President of ASEAN Retail & Franchise Federation will prepare businesses for the future, explaining the latest projections and implications.
2. From Branding to eBranding & Business Digital Transformation
Matthew Chong
The International Business & Branding Coach, Founder & Group CEO of BRANDKER and Top Nominee for 2015 Ernst & Young Emerging Entrepreneur of the Year, will discuss the unique strategies and approaches, as well as the new guiding perspectives and paradigms necessary to compete in the digital era.
3. Fundraising in the Digital Era
Ng Kee Peng
The Director of Investment & IPO Strategy of BRANDKER, a Chartered Accountant with more than 20 years’ experience advising businesses, has successfully listed four companies in the professional service sector and commercial sector. In his talk, he will reveal the unique opportunities for raising investment through digital, brand-oriented strategies.
In the 20th century, having a strong product or service could often allow businesses to incrementally grow their success, until the time came that long-standing reputation became a brand asset and attracted the attention of investors. In the 21st century, the overcrowded and highly competitive market makes branding & capital strategy essential for SMEs to survive. Hard work is essential to survival, but smart work is essential to success, and in the digital realm, disruption is the smartest strategy.
This requires Business Digital Transformation (BDT), a new system offered by Brandker. They will help businesses to master digitalization and disruption, while resolving these new facets with the current business. This new, hybrid business model will keep the ambitions and core values of the traditional business while using digital and technology based platforms to deliver it more efficiently and successfully. Brandker will manage, monitor and drive the development of this new digital business, including matching the new business with investors.
A spokesperson for Brandker explained, “Today, traditional businesses are under constant attack from competitors and tech-savvy disruptors. We value traditional businesses very deeply, and we understand that they oftentimes make better investments in the long term. That’s why we want to help these businesses master digital disruption and fight back using the same successful tools and approaches as those invading their space. By rethinking and reinventing their business to match the digital era, we ensure they are ready to dominate the market of tomorrow.”
The BDT programme will be launched during the ASEAN eBrand & Capital Movement. Below are the event details:
Date: November 18, 2017 (Saturday)
Time: 9:30am – 2:30pm
Venue: Bukit Bintang City Centre (BBCC), Kuala Lumpur Malaysia.
Entrepreneurs, business owners, and traditional SMEs who are interested in attending the ASEAN eBrand & Capital Movement can secure your seat here.
About Brandker: BRANDKER is a Global Tech Investment Group, which focuses on Education, Consultancy and Investment for Tech Startups, as well as helping Traditional Businesses transform to Digital for further growth in the Asian Markets. BRANDKER believes in creating value through entrepreneurship, bringing great ideas to life so they can make a difference. They connect local entrepreneurs with global network, resources, funding and education. They accelerate growth and provide support to passionate business owners through education & investment. Their aim is to empower entrepreneurs to achieve international brand success. For more information please visit: www.brandker.com
Digital Marketing Innovation Conference (#DMICON) Appoints PRWIRE As Official Newswire
The Digital Marketing Innovation Conference is appointing PRWIRE Asia as their official newswire, to augment its communication and maximize outreach across Southeast Asia and beyond.
Kuala Lumpur, Malaysia, November 07, 2017 /PRWIRE.asia/ -- PRWIRE Asia has today been appointed by #DMICON as the official newswire for the conference. The Digital Marketing Innovation Conference (#DMICON) is organised by TalentCap, and will feature contributions from major multinational corporations that is making an impact in Southeast Asia, including Microsoft, Google, DXC Technology, Oracle, Appier, Axiata Digital, Mindvalley, and more. Participants will leverage on the latest digital marketing tech and innovation to boost growth, penetrate new markets and effectively reach out to regional customer base in Southeast Asia.
PRWIRE Asia will support #DMICON by providing international media outreach for the conference and delegates, raising awareness across SEA and worldwide. PRWIRE Asia will conduct exclusive interviews with speakers, and land these interviews on influential sites with global authority and reach. PRWIRE Asia’s Yi Yun Lin will also be present at the conference as a keynote speaker, sharing his own expertise on digital marketing, and his forecast of the major trends for the future.
#DMICON keynote features; Michal Golebiewski, Chief Marketing & Operations Officer of Microsoft Malaysia, Pankaj Khushani, APAC Head of Google Analytics 360 & Doubleclick Suite (Google Singapore), Fabrizio Caruso, Chief Revenue Officer of Appier, Muhammad Faisal Gazi, Head of Applications of Oracle Digital (ASEAN & SAGE), Achim Granzen, Chief Technologist Analytics of DXC Technology (AMEA & ANZ Regions), and others.
The event will take place at the Grand Millennium Kuala Lumpur on the 29th-30th November 2017, with full details of the schedule, talks, stands, and events available on their website. If you are a business leader, marketing professional, an entrepreneur who is looking at achieving extraordinary results in 2018, #DMICON is for you!
A spokesperson for #DMICON explained, “We are thrilled to bring PRWIRE Asia on board as our official press release newswire. Press releases are an important part of raising awareness for any business or event, and PRWIRE Asia has an impeccable reputation for seeding news in the world’s most influential media outlets and news system. The conference will be invaluable for any business looking to improve their digital marketing strategy in the coming year and will feature a breadth of insight that cannot be found anywhere else. We are confident this partnership will result in increased exposure for the conference and help us shine a spotlight on the top-notch CMOs, CTOs, and digital marketing leaders the event will feature.”
About #DMICON: Digital Marketing Innovation Conference (#DMICON) is a two-day tactical conference happening on 29-30 November in Kuala Lumpur. #DMICON is led by top-notch strategic thinkers, taking deep dives into digital marketing tech, innovation and strategic topics that are designed to provide actionable results on your business. Scale up your business in 2018! Reserve your spot at #DMICON Now!: www.talentcap.com/dmicon
Multichannel (Inside-out) versus Omnichannel (Outside-in) Strategy
Kuala Lumpur, Malaysia, October 31, 2017 /PRWIRE.asia/ -- These days, multichannel marketing and omnichannel marketing are often used to describe what many people believe is the same thing – advertising on every platform available through different means.
What this gets wrong however is the subtle but hugely important difference between the two: the perspective.
Multichannel marketing is formed by the company’s brand team, their internal view of the world and what they would like to present it as.
Omnichannel marketing on the other hand is informed by taking actions based on the customer’s view of the world, and the brand.
By flipping the perspective from inside-out to outside-in, businesses are far more capable of understanding how users experience their brand, and how that user experience affects consumer behavior. That understanding in turn informs action, which can prove transformative for business development.
Ultimately, an outside-in perspective enables businesses to be reactive to changes in customers’ needs, wants and interests.
What do consumers want?
In short, a personalized experience. Everyone has been overwhelmed by generic advertising and has developed a strong ability to filter this attention seeking, interrupting methodology. Instead, a customer focused methodology that emphasises personalisation is now coming to prominence.
This transformative process has much to commend it, not least that not being omnichannel costs more in lost customers than making the transition to this new approach, where 89% retention is possible (compared to 33% without). This makes a lot of sense because omnichannel approach better mirrors actual consumer behavior nowadays.
For example, buy online, pick up in store (or BOPUS) is becoming increasingly popular among consumers>. It allows people to browse at their own convenience online, skip any queues or wait times in the store, receive the product quicker and cheaper than having it shipped. This is a classic example of the omnichannel experience.
Personalisation can be achieved in many ways. Some use customer profiles to break down the types of experience most commonly undertaken by their different types of customer, defining these as distinct buyer personas with their own journeys through the online and physical worlds.
By understanding how people use the different channels, as well understanding what values they hold, and what processes they undertake to make decisions, brands can tailor areas of their website, social media, and stores to create different journeys through their touch points that mirror the steps different audiences go through. This creates multiple routes to purchase that each feel like a unique and personalized Customer Experience. Omnichannel allows users to define how they interact with brands, inverting the typical outbound approach. This is why omnichannel will have the biggest impact of any marketing discipline of the 21st century.
By contrast, if businesses don’t do this, and use the outdated multichannel marketing practice of using all touch points to broadside potential customers with pushed promotional messaging, they fail to deliver what customers want. Those customers will simply go elsewhere, where a more holistic experience is being provided.
How Are Brands Addressing Consumer Needs And Behavior?
Dominos Pizza has used a Growth Hacking approach and now offers more than fifteen different ways to order a pizza. This reflects their commitment to individual customer experience, allowing people to order their way. This includes a version of their app that remembers their preferred historical order details, and will automatically place an order ten seconds after the app is opened, creating a no-click ordering experience.
Oasis, a UK fashion retailer, offer a mobile app, e-commerce site and bricks and mortar stores. In store, iPads are on hand for users to interact with, or ask assistants to place orders for them for home delivery based on what they have tried on in store, even if the particular store they are in doesn’t have the item in stock. They also lead the way in returns, with postal and in-store return options augmented by a network of more than 5,500 drop off points.
Uniqlo is focusing on omnichannel development throughout Southeast Asia, with an app that remembers customer’s history and recommends products to match existing items they own, while trying on clothes in store and having them delivered to their homes. They focus on items people need, not fashion. Their aim is to provide “anybody, anywhere, anytime with the ultimate, high-quality day-to-day clothing”.
Warby Parker started out looking to sell glasses and eyewear affordably online, with people buying online, and trying on at home with free returns. They now have 58 stores in the US, and are extensively expanding their bricks and mortar footprint. Omnichannel is bringing online businesses into the real world, as well as vice versa. The stores offer eye exams, next day direct to door service, and plenty to look at through the frames, from books to local artworks.
CASE STUDY: How Starbucks Transition To Omnichannel Marketing
Starbucks has been a global leader in brand for a long time. They have championed multi-channel marketing for years, with consistent messaging across each touchpoint and platform. Now, they are beginning to shift to omnichannel marketing, where each platform is interdependent and complementary.
Their Red Cup Campaign was one of the best examples of multi-channel marketing available. By putting out the same marketing across multiple channels, they maximized exposure and consistency, while creating high engagement for the campaign. These are all must-haves for good brand campaigns, but the company knew they could go further. This approach still focused on the brand first, not the customer. So, what happens when they flip this on its head?
As Starbucks embark on omnichannel marketing, they are looking to build a seamless experience with all data shared across all platform. One crucial element of this is mobile order and pay, allowing people to place their order and pay for it on their phones while picking the finished coffee up in store. The process is so popular and successful, it has caused disruption during peak times, and they have already implemented a three waves strategy to address this shift in process and deliver the goods. Consumers have loved the mobile pay and collect option so much, the way the bricks and mortar store works must be transformed to fulfil this new way of working. Customer-led innovation.
Other features on the app include accumulating rewards to reach levels that provide different perks such as free refills, instant locations of all of the Starbucks retailers nearby, and gift card purchases for friends who have the app. All this on top of being able to order ahead and pick up a drink at a selected location means Starbucks is now with you all the time, and the bricks and mortar locations as no longer the primary touchpoint for consumers.
Prospectors Find The Gold
It’s time to get your hands dirty. Omnichannel strategy is the future, but that means the development of omnichannel is still a frontier, a lot like the wild west. There are many many risks and challenges, like the data needed to run an effective Omnichannel strategy, but it also means there are many opportunities with few rules. As customers become ‘omnishoppers’, businesses that manage to ride the wave will definitely reap a huge reward.
If you want to learn more about this augmented approach to marketing and innovation, the Digital Marketing Innovation Conference (DMICON) is a 2-Day event in Kuala Lumpur, 29-30 November. At DMICON, the emphasis will be on Innovation, Leadership & Strategy, featuring Key Strategic Thinkers representing the region’s biggest brands, influencers, industry disruptors, and business change agents across all industries, from Indonesia, Malaysia, Singapore, Philippines, Sri Lanka, Hong Kong, Shanghai and more. For the latest, please visit: www.talentcap.com/dmicon
NOW OR NEVER by Marcus Teoh Hits #1 Bestseller in MPH Bookstore
Kuala Lumpur, Malaysia, October 27, 2017 /PRWIRE.asia/ -- Launched at the end of September, Malaysian entrepreneur Marcus Teoh’s first book “Now or Never” hits No. 1 weekly bestseller in MPH bookstores across the country. Since its availability in stores, “Now or Never” quickly gained popularity and shares the leaderboard with other bestselling books like “Jack Ma” by Kanyin, “Elon Musk” by Ashlee Vance and “Blue Ocean Shift” by Renée Mauborgne and W. Chan Kim.
Despite not spending a cent, Marcus has again proven that Entrepreneurs can market their products via Facebook with zero budget. Practising his own methodology, his marketing went so well that the book ran out of stock in the two largest outlets of MPH Bookstore after less than a month of its publication. “Now or Never” has won readers over with its realistic descriptions on actual business scenarios as well as the proven, purpose-designed business strategies that can be duplicated onto one’s business. In the true spirit of entrepreneurship, Marcus also discussed his own failures and setbacks on the route to becoming an inspiring speaker and business consultant.
Marcus started writing the book when he was facing one of the hardest periods of his life. Business wasn’t good and his relationship had failed. Despite being down emotionally and financially, he decided to do something “big”. He advised those who are facing major life challenges to look inside and work on oneself.
Entrepreneur and professional trainer Marcus Teoh sharing his entrepreneur journey to fans who came to the book signing event last week.
“Avoid buying expensive stuff that you believe will help you. You MUST believe that you have the power in your mind, your heart, and your hands! Believe and achieve! Dreams become reality when you say to yourself “I MUST”! One year ago, I decided to do something that will make myself, my family, and my friends proud. Today I am very happy and proud to share this very beautiful milestone with everyone.” said Marcus.
Bestselling book “Now or Never” by Marcus Teoh is available in the following locations:The Book Garden by Sinaran @ Atria Shopping Gallery, Kinokuniya Kuala Lumpur, Kinokuniya Singapore, and nationwide outlets of MPH Bookstore, Times and Borders. Or get it online at www.marcusteoh.com
“When I read it, I cried. Most of the thing Marcus wrote are exactly the truth about being an entrepreneur.” – Vera Joan Dingle, Landscape Consultant
“It’s an excellent book for entrepreneurs who don’t know how to proceed. You can’t go wrong if you follow the basic steps. It has inspired me for many years now. I even bought one for my daughter, and I hope it will inspire her as she gets older.” – Adi Affendi, TV Host.
For readers who would like to meet Marcus in person, he will be hosting a book sharing session on 25th November 2017 from 3pm to 4pm, at MPH Bookstore Mid Valley.
About Marcus Teoh: Marcus Teoh hails from Malaysia. Entrepreneurship was his passion, and after transforming multiple business ideas into fully-fledged businesses, he realized his true calling was in teaching. Today, he speaks to, consults, and trains aspiring Entrepreneurs and Start-Ups, as well as gives Motivational Talks, Facebook Marketing Training, and sharing practical takeaways from his own experience and lessons. Marcus is engaged by property companies, direct sale companies and SME business owners to help them attract business via Zero Budget Facebook Marketing (#ZBFM). The class has since attracted more than 1,000 passionate entrepreneurs. For more information please visit: marcusteoh.com/fbmarketing
Reimagining Southeast Asia’s Digital Marketing Leadership & Strategy For The New Paradigm
Kuala Lumpur, Malaysia, October 24, 2017 /PRWIRE.asia/ -- Outbound marketing has held sway for more than a hundred years. Paid advertising, whether in newspapers, on the radio, on TV and billboards, or across every webpage, has been business as usual even in the 21st century. This advertising amounts to an intrusion into people’s worlds – an interruption of their activities to demand their attention and instruct them as to what they should buy, usually through manipulating what they think, feel and do.
That time is at an end. Customers have become more savvy to the existing marketing channels, and ferocious competition has meant individuals have become very adept at switching off the ‘white noise’ of paid advertising – seeing it only as nuisance, never as opportunity.
The answer to this crisis is personalization. For businesses in South East Asia, this revolutionary new attitude to advertising represents an untapped opportunity. There is still space for businesses to become pioneers in omnichannel marketing, and deliver outstanding customer experience to their audiences.
Today, DMICON will be previewing some of the latest industry insights and inspirations on how brands can redefine their identities for the 21st century, creating a more responsive approach that allows brands to be what each customer needs them to be. Drawing on real life inspiration from this market will help to establish a new mindset among SEA business, enabling a convergence around a better style of post-modern marketing.
Success Stories Of Omnichannel Marketing
L’OREAL
L’Oreal is one hundred years old, and yet their marketing looks as if it was invented this morning, across more than 30 iconic brands.
They have created Snapchat filters that apply makeup to selfies, creating an augmented reality that previews their product in use with extreme personalisation.
They have created a YouTube channel with rapid-fire tutorials, teaching people how to contour in 20 seconds, solving problems and building confidence in their target consumers.
They have shifted from solely celebrity endorsements to more relatable influencers, moving with how their market has evolved.
When you talk to their marketing teams, they refer to this as “changing the way we tell our stories”, and that’s the most important thing to be learned from them.
New touch points, new strategies, new ways of engagement, all prioritizing the relatable, personal, empowering aspects of modern marketing.
SEPHORA
Sephora are using omnichannel marketing to create new, integrated experiences. Designed like a showroom, their new Toronto store offers people free makeovers using digital apps informed by Sephora + Pantone Color IQ touchscreen tablets. This allows the company to give personal recommendations to shoppers on what shades and brands of foundation, blush, and more they should be using. There is even a Fragrance IQ to allow people to discover new perfumes.
This seamlessly blends the digital and real worlds, with products available in store, after a journey guided by technology. The company talks about evolving the experience for the client, in response to shifts in consumer behavior.
The company has also developed Sephora to Go, a mobile app that emulates the knowledge of a personal shopping assistant to provide valuable recommendations. This app was developed after consumer data revealed shoppers used their smartphones to look for reviews while in store. The app is there to provide confidence in consumer decision making.
Their “pocket contour class” performs a similar function – people won’t buy products they don’t know how to use. The class provides real value for free, while showcasing the product advantages and filling in the knowledge gap, allowing people to feel confident in using the product. This both removes fear, and creates need.
By integrating their retail and online customer experience, they are enriching the brands impact on consumers in a way that directly benefits them. Selling products is now a small part of a whole world.
DECATHLON: eXperience
Decathlon is a worlwide sports store that has just opened a new location in Singapore. Unassuming and utilitarian, the store places its emphasis on products and an open-world, sandbox approach similar to popular games like Minecraft. You can try our or combine any items available, enabling you to bounce on the trampolines and ride bikes around the store.
Singapore’s head of marketing Clarence Chew is just 28 years old. He is part of the millennial market that promises to prove so lucrative in the decades to come. Instead of buying and carting large and unwieldy sporting equipment home, after negotiating queues at busy checkouts, individuals can try out everything they like, then place an order through an integrated platform and have the items delivered direct to their homes.
This new kind of hybrid online and real-world space has been described as “click and mortar”, allowing people to browse 13,000 products for sixty five different sports without feeling utterly overwhelmed. Using data collected from user experience in the industry’s third largest R&D facility worldwide is allowing the company to change their approach based on feedback, to align their provision with user behavior informed by Growth Hacking methodologies.
The ways in which these brands are transforming their approach to consumer-focused business is making clear the revolution that is about to hit the mainstream. Businesses can learn from these inspiring examples and action similar approaches for their own products and services.
The Three Commandments Of Omnichannel Marketing
Unification and Alignment – all teams and departments, from R&D to marketing and PR to customer services, must work together to help create the different dimensions that contribute to a single experience, based on the same information about customers, the same principles, and driving toward the same outcomes.
Data Analysis – Actions should be informed by data & analytics on user behavior, experience and feedback. Use data to analyze and assess problems and generate innovative solutions harnessing a combination of technology, staff and products.
Impact – With a vision and information informing action, obstacles to action must be removed or heavily streamlined to allow for rapid results. Things are evolving more quickly than ever, and maximizing alignment between teams, insights and actions will allow companies to more rapidly express compelling experiences.
Expressions Of These Commandments In Business
RCT Comms – make sure that in addition to reflecting the tone of voice and aspirations of the brand, communication is Relevant, Compelling and Timely.
Push Relevance – relevance is the first thing on this list, and it must be the first priority informing your approach to any business challenge. In omnichannel marketing, this means catering to a customer’s shopping habits, including when, where and how they like to shop. It means tracking customer data and keeping it accessible, so order history can be used to predict future needs and behavior. It means creating new products based on an analysis of needs currently being met, and needs being fulfilled elsewhere.
Loyalty – Creating an omnichannel campaign is about leveraging every touchpoint to create a sense of community and cohesion around a brand for warm followers and new audiences alike. A brand must be a mission and a personality, as well as a solution. Loyalty programs are the classic expression of this tendency, rewarding those who keep coming back for more. But much more can be done, and personalized experiences based on actionable insights around individuals will create the engagement that is now missing from traditional marketing.
A Huge Opportunity
Omnichannel marketing is an opportunity for us to reimagine and redefine what South East Asian business looks and feels like to consumers. It is also a cutting-edge world in which this region has the potential to lead the world. This in an opportunity not to be missed.
If you want to learn more about this augmented approach to leadership and strategy in the new age of consumer marketing, the Digital Marketing Innovation Conference (DMICON) is a 2-Day event in Kuala Lumpur, 29-30 November. At DMICON, the emphasis will be on Innovation, Leadership & Strategy, featuring Key Strategic Thinkers representing the region’s biggest brands, influencers, industry disruptors, and business change agents across all industries, from Indonesia, Malaysia, Singapore, Philippines, Sri Lanka, Hong Kong, Shanghai and more. For the latest, please visit: www.talentcap.com/dmicon