International Distribution – Page 10

McParadise set to make on-demand tour a seamless experience for everyone

Kuala Lumpur, Malaysia, October 19, 2017 /PRWIRE.asia/ -- Tours and activity booking mobile app startup, McParadise, is planning for its official launch end of this year. The latest mobile app features location based on-demand activity booking, allowing travellers to book any activity nearby them at the eleventh hour.

McParadise & local operator
Formerly Tourders, McParadise work hand-in-hand with local operators to serve their customers with on-demand activity booking.

McParadise, formerly known as Tourders, has served more than 5,000 happy customers in the tours and activity industry in the past one and a half years. While previously focused on delivering customised tours, with the new identity, the Malaysian startup will now deliver location based on-demand activity booking through mobile application. This is made possible through FIT’s Mobile phone GPS with activities location database, detecting and suggesting activities around based on algorithm.

“Our aspiration is to help every traveller enjoy the best experience on ground. At times, travellers may not have a pre-planned itinerary, we fill this gap by providing them quick and ready access on-demand tours and activity.” said Joseph Toh, the founder and CEO of McParadise.

The mobile app is strategically designed as an answer to the current travel trend, where travellers have gone on-demand and made decisions “last minute”.

“We find that the travellers nowadays are very mobile-dependent, favour instant gratification and prefer last minute booking when it comes to activity planning. Hence to answer to the trend, we designed this mobile application to perfectly match this trend.” said Raymond Lok, COO of McParadise.

McParadise mobile app
McParadise makes on-demand travel as easy as clicking a few buttons on your smartphone.

“Even for travellers with an agenda, they are bound to have fragments of free time they wish to fill up. Or at times, a pre-planned itinerary may be affected by unforeseen events thus creating free time. McParadise is the obvious app to help fill up those free times.” he added.

With the mobile app, travellers can quickly find activities available around them and join immediately, allowing travellers to fill up their time whenever they feel the need to. What’s more, the mobile app also facilitates the purchase of e-ticket on many travel spots, removing the need to queue for ticket. Such convenience provides seamless online to offline experience for travellers and empowers them with a full control over their travel itinerary.

McParadise is currently in work with destination partners from popular travelling hot spots like Sabah and Kuala Lumpur to provide activities ranging from hiking, diving, cruising, local experience and many more, within the destination. “No one knows the destination better than the local providers, they are the best person to provide the most complete experience at the destination. This is also the reason why we are not entering the market to compete with them, but to connect and grow together with them.” Joseph elaborated. The mobile application will act as an active sales channel to reach out to travellers, bringing growth opportunity to the existing local activity operators.

When speaking about future plan, Joseph stated “We are working to expand across Malaysia’s popular destinations starting from Sabah, Kuala Lumpur, Penang, Langkawi and Malacca. Eventually, we will extend our footprint across the South East Asia region. We welcome all destination partners for collaborations. We would love to meet tour operators who wish to welcome more travellers to their destinations and are seeking growth to their business.”

McParadise mobile app is currently in test in App Store and Google Play. The official launch of the mobile application is expected to be in one month time. Currently activities booking can be made through their website: www.mcparadise.co

About McParadise:
McParadise is an online marketplace that connects experience seekers and local tourism providers by delivering a one-stop-shop booking experiences via its user-centric platforms.

Contact Information:
Name: Joseph Toh
Email: hello@mcparadise.co
Phone: +6014-319 7268

What Next In 2018? Riding the Wave of Digital Marketing Southeast Asia

Kuala Lumpur, Malaysia, October 10, 2017 /PRWIRE.asia/ -- Digital marketing revolution has long since taken place, and companies must now compete in a whole different world. The markets are more turbulent than they have been for generations, creating both opportunities and risks, and the pace of new product and service development has accelerated considerably.

Globalization and the digitalisation of many businesses is making the market more anarchic than ever, creating fierce competition where new players enter the game every day with something new and innovative to offer. This is all happening around you right now, and that means only one thing: stagnant businesses will die.

Today, we offer a preview of how the digital marketing landscape will look in the coming year, and how businesses can effectively catch the next great wave in digital best practice to keep pace with the competition and make themselves stand out from the crowd.

Before we begin, we’ll give you the marquee term for the next twelve months: omnichannel marketing.

This will be your key to audience development, conversion and business success in the future.

What is Omnichannel Marketing?

Omni (all) channel (touchpoints) – omnichannel simply means using every platform available to you to promote your products. The mastery comes in delivering a consistent experience across all of these platforms, and making that experience seamless.

Nowadays, individuals are starting their consumer journey on one platform, but may well complete that journey on a separate platform, device, or even in person. Someone may see an ad on Facebook on their phone during their commute, check out the website on their laptop when they get home, then visit the store to make a purchase.

Omnichannel really means every channel, and that includes new and emerging channels as well. Both virtual and augmented reality have emerged into the mainstream market for the first time in 2017, and can be used to create outstanding and unique customer experiences.

Ensuring you can guide people toward these actions across all of these different platforms with a consistent tone, messaging and brand is what makes omnichannel marketing so compelling.

The key to success in omnichannel marketing is effectively bridging the offline and online world, creating a consistent and cohesive campaign across all touchpoints, and most importantly, delivering a personalised experience.

Customer Experience

The primary objective of omnichannel marketing is to create a seamless customer experience. That said, this experience must also be positive and compelling. If you feel your business has had a lapse in strategic vision, making this the center of your efforts will doubtless help you reverse this trend in the coming year.

To begin creating a compelling experience, you need to know who your customers are, what your customers buy, and why they buy it. You need to understand their needs and fears, and how your products or services fulfill those needs and alleviate those fears.

There’s a wonderful scene in The Prestige that talks about the importance of showmanship (or experience) in selling a trick (or product) to an audience. Magic excites because it feels extraordinary – more real than real. It plays on the need to believe in something greater, on our in-built curiosity and imagination. In also alleviates our fear of the banal – that life is insignificant, ordinary, and terrifying. It gives hope, and childlike wonder. People don’t watch magic for the illusions, they watch it because of what it makes them feel. The experience. That’s how magicians ‘sell’ – how will you do it?

So, how do you go about finding all this out?

Big Data and Analytics

In order to better understand the people you are providing an experience for, you need to analyse data. Before, this market research would be difficult, time consuming, expensive, and riddled with problems in methodology. Now, Data & Analytics are more accessible than ever.

The current trend is to do away with trends – stop looking at data sets as a global analysis and start breaking them down into smaller niches that will give more clues as to how to compel people more specifically.

By crunching the data down, you can begin to provide 1:1 marketing – personalised experiences for individual clients. By following a person’s path across social media, websites, stores and even phone calls, and collating that data into a journey, you can better understand how to integrate that journey using originality, storytelling, and optimization.

The technology is now available to track these journeys, using machine learning algorithms to stitch together data from disparate sources. This enables you to remove roadblocks on your path to marketing innovation. It can even help you create better products.

Growth Hacking

The omni-ness of omnichannel marketing means that the flow of information created can go both ways. As well as understanding and providing better experiences for your customers, you can also utilize their feedback, insights and responses to shape and iterate your products and services.

This is known as growth hacking – pivoting quickly in response to rapid experimentation, identifying the most efficient way to grow your business in response to user needs.

Growth hacking can help you jump-start your business from growth stalls and stagnation, by throwing away your old assumptions and starting with a blank slate, with the direction dictated by concrete results.

Growth hacking borrows a lot of cues from the scientific method of testing hypotheses to collect data, then build actions based on the interpretation of that data. As in science, there is a lot of ‘failure’, but this is seen as an opportunity to learn and redirect energy in response to feedback. Failure isn’t failure, it’s the acquisition of knowledge that better illuminates the path toward better results.

Data capture and interpretation can help streamline this process. It provides the insight needed to use growth hacking methodology when developing every aspect of the business, from campaigns to products and services.

2018’s Holy Trinity

Omnichannel marketing, data analysis, and growth hacking. These are the three keys that will unlock greater success in 2018’s ferociously competitive market. Using this unique combination can transform your company’s processes in both public facing and internal applications. If there’s one takeaway from this article I want you to remember, it’s personalisation. The more you can deliver experiences that positively affect individuals in a real and meaningful way, the more success you will have.

If you want to learn more about this augmented approach to marketing and innovation, the Digital Marketing Innovation Conference (DMICON) is a 2-Day event in Kuala Lumpur, 29-30 November. At DMICON, the emphasis will be on Innovation, Leadership & Strategy, featuring Key Strategic Thinkers representing the region’s biggest brands, influencers, industry disruptors, and business change agents across all industries, from Indonesia, Malaysia, Singapore, Philippines, Sri Lanka, Hong Kong, Shanghai and more. For the latest, please visit: www.talentcap.com/dmicon

Marcus Teoh To Launch First Book “Now Or Never” On September 20th

Marcus Teoh has written his first book to encourage budding entrepreneurs to start their own business venture for just RM199, and is inviting fans and influencers to be a part of the exclusive private launch. This book provides answers to the question, “How to Start a Business with limited budget?”

Petaling Jaya, Malaysia, September 19, 2017 /PRWIRE.asia/ -- Serial entrepreneur and business consultant Marcus Teoh will launch the publication of his first book, “Now or Never”, on September 20th at the Feruni Tiling Academy, in Petaling Jaya, Malaysia. The book launch will include fans and influencers from the world of Southeast Asian entrepreneurship. Published by Kanyin, the book will offer first-time entrepreneurs untold real-life lessons, tools, and knowledge they need to launch a business with just RM199.

The book will help people understand the ins and outs of running a business, execute and duplicate proven, purpose-designed business strategies that don’t require a huge budget, and benefit from valuable lessons learned in real life scenarios, shared by popular Malaysian entrepreneurs.

The event will reveal the book’s cover design and the thought process behind it. Marcus will read excerpts from the book and share his philosophy on entrepreneurship as a path to self-liberation in three aspects: finance, time, and locality.

The book aims to be a celebration of the true nature of entrepreneurship, and in that spirit, Marcus will also discuss his own failures and setbacks on the route to becoming an inspiring speaker and business consultant.
A spokesperson for Marcus Teoh explained, “Being an entrepreneur is tough. This book was written after all the hardship that I had to go through as a full-time entrepreneur. What the media portray, the celebration of a successful entrepreneur is just the tip of the iceberg. I wanted to write this book to inspire new entrepreneurs to start a business the safe way, with only RM199. Take it a step at a time and grow from there. The launch event will allow me to highlight the content and themes of the book, while answering questions from budding entrepreneurs. I look forward to helping more people than ever through this book.”

About Marcus Teoh: Marcus Teoh hails from Malaysia. Entrepreneurship was his passion, and after transforming multiple business ideas into fully-fledged businesses, he realized his true calling was in teaching. Today, he speaks to, consults and trains aspiring Entrepreneurs and Start-Ups, as well as gives Motivational Talks, Facebook Marketing Training, and sharing practical takeaways from his own experience and lessons. For more information please visit: http://www.marcusteoh.com

Easy3daycoloncleanse.com launches one of the most sought after body cleansing product – the 3 Day Colon Cleanse

Kuala Lumpur, Malaysia, September 18, 2017 /PRWIRE.asia/ -- Colon cleansing has proven to be delivering various benefits to humankind extensively. From the capability to improve our overall health to making sure the risk of having chronic diseases such as colon cancer is reduced, it certainly helps in lowering the number of colon cancer occurrences that are plaguing large numbers of unhealthy people.

The exclusive ingredients in 3 Days Colon Cleanse are imperative in charging the goodness pack with all the benefits that are very much beneficial to human colon. Bio-Diet, Bio Wheatgrass, Bio-Balance and Bio Cell which are made of blending an array of oil palm fibre, soybean extract, fruit and vegetable extracts, guar gum, red rice, fatty and nucleic amino acids, vitamins and minerals works synergistically to protect our colon.

Scientific studies show that the average human actually carries 5 or more pounds of waste in the colon and assimilating nutrition through foods we consume everyday is not sufficient enough to protect our colon from the risk of contracting various diseases where the colon cancer proves to be the worst case. Maximising the absorption of nutrition in clean ‘superfood’ is therefore ideal to complement with daily healthy diet in combating all these diseases which could be avoided.

The natural colon cleansing activity of the ingredients in 3 Days Colon Cleanser ensures the digestive system of humans can adapt quickly and thus rendering a faster detoxification process from your system while clearing additional space in your colon for further nutrient absorption to optimize the body’s metabolic functions. Ideally, 3 days of regular consumption will rejuvenate the colon’s health and adding a tint of protection against more dangerous bacteria resulting from accumulation of wastes.

3 days Colon Cancer are suitable not only in ridding our body of harmful wastes that hamper recovery functions of the colon but also helps to shape our body into healthier state. With rapid removal of wastes and harmful substances in our body, our body weight would go down accordingly and reduce the cases of obesity as well. Complement the powerful 3 days Colon Cancer with healthy diet and lifestyle to get the healthy being you deserved.

So is you and your family protected from colon cancer yet? What are you waiting for! Get yours today at http://www.easy3daycoloncleanse.com/our-product/ .

As they always say, prevention is better than cure.

Contact Information:

Name: Chris Teng
Organization: Webist Solutions Sdn Bhd
Website: webist.com.my
Phone Number: 0165574650
Email: chris@webist.com.my
Address: B-1-3A, Kuchai Exchange, Jalan Kuchai Maju 13, Off Jalan Kuchai Lama, 58200 Kuala Lumpur.

PRWire Asia to speak on content outreach at BizAngel Entrepreneur Sharing in Penang, Malaysia

PRWIRE Asia’s director LIN Yi Yun will discuss the importance of timely content outreach for corporations to establish consistent brand & investor communication.

Penang, Malaysia, September 12, 2017 /PRWIRE.asia/ -- Lin Yi Yun from PRWire Asia will be attending the BizAngel Entrepreneur Sharing event on the 13th September 2017 at the Wealth Mastery Academy, Penang. The event was inaugurated last year by the organiser, Biz Angel. Since then they have organized over 10 sharing sessions, with more than 35 entrepreneurs sharing their businesses’ stories, benefiting more than 300 attendees. Lin will be emphasizing the benefits and importance of content marketing to businesses.

Lin’s talk will describe in detail the importance of content marketing, and content outreach through PR distribution. The talk will include a significant outline, including evidence demonstrating that content marketing costs 62% less than outbound marketing, while generating more than three times as many leads.

The event will take place 2pm-5pm, with registration at 1.30pm. The event will feature other entrepreneurs giving talks, including Mr. TK CHUAH from BoostOrder, Mr. Joseph TOH from Tourders and Dr. Yong Jen TAN from Idealite. “We are looking forward to meet the other entrepreneurs and to learn from them. BizAngel Entrepreneur Sharing series is a well known event among us entrepreneurs for meeting business buddies and even potential partners. The synergies created within the Biz Angel Network are invaluable for the growth of businesses within the network.” said Lin.

Content outreach is an essential part of any brand’s PR strategy, and using press release distribution can maximize the impact of new business developments to drive traffic and gain exposure.

Through press release distribution, business can gain brand mentions from the reputable media, which elevate their brand visibility and reputation. Press releases can help businesses achieve a higher level of authority and influence. With first page mentions on search engines, this can help to impress both customers and potential investors.

Lin Yi Yun himself elaborated, “We are honored to be one of the speakers at this amazing event. We hope to share the benefit and importance of content outreach with the entrepreneurial community and SMEs throughout Malaysia. Our emphasis will be on how businesses can reap the benefits from this approach. Many are not aware that through content marketing & outreach, they can drive toward a six times higher conversion rate than their competitors. We will describe the research that informs this, and exactly how people can execute a content outreach strategy for their own business.”

About Biz Angel: BizAngel.co is a Business Angel Network accredited by the Malaysian Business Angel Network (MBAN), the official trade association and governing body for angel investors and angel clubs in Malaysia. They strive to bring entrepreneurs and investors into Asia to fuel the burgeoning startup ecosystem. For more information: https://bizangel.co/

Play For Peace Badminton Tournament Hosted by JCI Kuala Lumpur & JCI Kuala Lumpur Mandarin for the First Time

Kuala Lumpur, Malaysia, September 07, 2017 /PRWIRE.asia/ -- JCI Kuala Lumpur & JCI Kuala Lumpur Mandarin (Malaysia), a non-profit humanitarian organization, had hosted its very first ‘PLAY FOR PEACE’ Badminton Tournament in Sports Arena Puchong on 2nd – 3rd September 2017. This year charity run leverages the heroic efforts of those who are willing to help one another in times of needs, similar to what can be seen in JCI Kuala Lumpur or JCI Kuala Lumpur Mandarin humanitarian work. This is in line with UN SDG Goal 16: Peace, Justice, and Strong Institutions ; building a peaceful and better world by educating youth through sports practiced.

It also brings unity and harmony regardless of color or creed. This badminton tournament had attracted more than 300 participants to raise funds for its humanitarian work. The ‘PLAY FOR PEACE’ Badminton Tournament encourages Malaysians to come together to celebrate the deeds of the everyday heroes in society, whilst at the same time be a part of the good cause.

JCI Kuala Lumpur & JCI Kuala Lumpur Mandarin will donate RM 5,000 to Love Force House Of Charity. They are very grateful for all the support they have received since the inception of ‘Play For Peace’ Badminton Tournament this year such as the media sponsor – Webist Solutions Sdn Bhd. They hope to attract more participants in future as they will continuously provide an avenue where Malaysians can play their part in showing supports.

Contact Information:

Name: Chris Teng
Organization: Webist Solutions Sdn Bhd
Website: webist.com.my
Phone Number: 0165574650
Email: chris@webist.com.my
Address: B-1-3A, Kuchai Exchange, Jalan Kuchai Maju 13, Off Jalan Kuchai Lama, 58200 Kuala Lumpur.

Intan Ilyani Ghazali | Astra Blooms Sdn Bhd – Face & Co – Uniting the Women through the Language of Love and Entrepreneurship Globally

Kuala Lumpur, Malaysia, August 30, 2017 /PRWIRE.asia/ -- Meeting beauty entrepreneur Intan Ilyani Ghazali is like a breath of fresh air. She elegantly stands out with her flawlessly-natural skin tone, perfectly-coiffured hair and sophisticated persona. Yet, she is awesomely down-to-earth, friendly and vivacious in true Malaysian charm.

After a 15-year stint with Malaysia’s biggest bank where she last held the coveted position as Personal Assistant to the Chairman, making the decision to leave everything behind to pursue her entrepreneurial journey was not easy. However, she says, “I always had the passion for beauty and personal branding. Despite the lucrative job perks and great working environment where I learnt a lot, I made the decision to come out on my own because I believed that I can do more.”

“A friend suggested that I create a beauty brand that reflects my beliefs on being natural and beautiful inside out. I also desired to give back to society. This is how the brand Face & Co came about. It is of course not easy to enter into an industry that had already been conquered by many Malaysians, but I believe that we can reach out to the market and generate strong acceptance. I have a huge mission. Though some of my friends laugh at this idea, I intend to grow the brand to the next level, into the international arena and position it as a global brand.”

Her decision to not depend on loans or funding, but instead use her lifelong savings and compensation from a voluntary employee separation package from the bank to fuel the business startup was not easy. It meant that she had to bootstrap the business right from the beginning. It also meant learning on the go, having to solve problems on her own, and having the urgency to work harder and to continue to persevere despite the odds.

Having surmounted many challenges throughout the journey and yet, Intan remains positive. She believes that recognition has to be earned and that anyone can do it.
Intan said, “The satisfaction in being able to achieve your goals, and make people smile along the way, is truly worth it.”

She adds, “Face & Co was launched in April this year. I didn’t expect the response to be so overwhelming as we only use social media for our promotion. Not just in the stringent standards and unsurpassed quality of our products – if you look at the one-year intensive journey of product research, formulation, production and brand development – but also through our philosophy to empower women, by encouraging them to look natural and confident in their own skin, live a positive-thinking lifestyle and help others along the way.”

Face & Co’s first product, True Foundation, received overwhelming response that within the first one and a half months, stocks in her headquarters have already run out. True Foundation is a compact cushion foundation with SPF 35 that neutralizes and brightens skin for true complexion. Light in texture yet provides full coverage, it is suitable for all skin types and wudhu-friendly.

At the moment, the only stocks available are through her nationwide partners who share her passion for empowerment and positivity. “My partners are my strongest supporters and we work together to create the right business model and platform to grow the brand. I believe that we all carry the spirit of entrepreneurship. Through Face & Co, we build and nurture leaders, we learn together, we grow together. We create opportunities and income. We are beautiful and confident, and inspire one another to become better persons.”

“Face & Co’s ‘Be Bold’ campaign further inspires confidence among users, encouraging people to learn to be bold, speak their minds, recognise their values, pursue their dreams and be successful in life. Our brand lives up to its commercial values as a respected beauty brand that also practises social responsibility.”

As a single mom, Intan’s 14-year old daughter, Indah Khadeeja is also very understanding, having experienced together with Intan the entrepreneurial journey to the uncovering of Face & Co. The bond between mother and daughter is strong. A tech-savvy teenager, Indah Khadeeja often suggests new ideas of promoting the brand i.e. through international social influencers on YouTube and more besides following her mother on business meetings.

As the second in the family, Intan has always been independent since young and has grown up taking care of her siblings. That has shaped her beliefs in able to think on her own.
Her advice to other entrepreneurs is to always think positive and maintain the passion in order to keep going. It is important to have a clear intention of what we want, plan and always have friends and loved ones to support throughout the journey.

Intan’s next bigger mission in the long run is to promote personal branding as part of the Malaysian education blueprint and empower the younger generation with greater self-esteem and confidence.

This a huge task that entails huge efforts in research and planning and requires the support of relevant authorities. She understands that it will take some time. Nevertheless, she will persevere towards this aim, while growing her business at the same time.

Intan Ilyani Ghazali is a truly inspirational woman, who has prevailed against many odds in life. She is a bold and exemplary entrepreneur who believes in the powerful combination of beauty and positivity towards making life more beautiful and meaningful for all. Follow her heartwarming journey on https://www.facebook.com/face.co.my/ and embark on this purposeful mission to make life matter, not just for yourself, but for others as well.

Contact Information:

Name: Dr. Zyro Wong
Organization: Zyro Wong Consultancy
Website: http://zyrowong.com/
Phone Number: +6019-224 9663
Email: me@zyrowong.com
Address: B-1-3A, Kuchai Exchange, Jalan Kuchai Maju 13, Off Jalan Kuchai Lama, 58200 Kuala Lumpur.

SK Silkscreen Trading | Kenny Wong & James Wong | Sibling Entrepreneurs Catalyse Family Business into New Heights

Kuala Lumpur, Malaysia, August 26, 2017 /PRWIRE.asia/ -- Meet Kenny Wong, 25 years old and his brother James, who is only 22 years old. Their trendy, youthful appearance belies their depth of business experience. In fact, both are seasoned entrepreneurs who have between them, close to twenty years of combined experience and expertise in the silkscreen printing business.

Together with two other siblings, the Wong brothers have reinvented and transformed their parents’ traditional manual silkscreen printing company into a thriving business that is synonymous with high standards of creativity, quality, cost-effectiveness and speedy response to customers.

Complementing each other’s skillsets and interests, Kenny leads operations management and business development while younger brother, James, injects his creative flair into the design and production side of the business. Their parents are now comfortably semi-retired, having seen the siblings progressively and successfully grow the company over the years.

According to Kenny Wong, the significant transformation was achieved by digitalising the business across the value chain. Some of the business process improvements include automated order-taking to being able to provide actual order samples within two hours of receiving artwork, ensuring optimal production timing, superior quality printing standards and efficient delivery to customers.

The adoption of technology in the business processes has also meant that their company, SK Silkscreen, which has been operating for more than two decades, is able to provide customised solutions to customers, from design to production.

With the support of strategic industry partners, personalisation may also range from the type of fabric i.e. the percentage of cotton or polyester content in the fabric composition – while in-house, the investment in state-of-the-art equipment proffered design-to-order capabilities.

On top of that, the end products and services are competitively priced as they believe in creating long term customer relationships. In the past, a lot of orders were taken manually but today with online ordering and e-commerce facilitation, they are able to serve customers worldwide. In fact, there has been a steady influx of orders coming in from countries such as Australia, Singapore, Philippines and Thailand, to name a few.

The company is now rebranded as a one-stop centre offering the complete spectrum of premium items screen printing, heat transfer, embroidery and heat transfer – serving direct clients, agencies and other advertising specialty markets. Products include t-shirts, long-sleeved shirts, uniforms, caps, fabric bags and more.

Kenny started helping out in the family business in 2006 when he was just 14 years old, studying Form 2. He related how they used to print the silkscreen using the traditional-style wooden screens but with the usage of modern machinery for the sewing, printing and embroidery, productivity has significantly increased while costs are being managed more effectively with economies of scale. Both brothers see the strong growth potential of the business, buoyed with Government incentives for e-commerce businesses and the implementation of the Digital Free Trade Zone.

James commented on the potential of online shopping platforms such as Alibaba.com, indicating that with the ease of executing transactions and wider brand presence, there could be more opportunities to reach out to a wider customer segment. Hence, they have over the recent years, invested time and money to enhance their knowledge and competencies i.e. by attending professional courses and training events such as the recent JJ Delgado Digital Marketing Masterclass in Kuala Lumpur.

Both brothers reiterated that growing the business efficiently and effective was of key priority to create a strong foundation, rather than creating accelerated growth without ensuring that all the supporting functions are in place. Their vision is to deliver the best standards in quality and service.

As part of their commitment to social corporate responsibility, there is an initiative to support projects that come in from schools, especially when dealing with students. In this aspect, SK Silkscreen Trading attempts to guide the students who bring in printing projects, on design ideation and printing best practices while providing special pricing packages. Kenny said, “I believe in creating long term relationships, and hope that the young students that we support today in their projects, will come back to us in future with bigger orders.”

The brothers have also embraced the social media platform and embarked into online marketing as avenues for publicity and marketing communications. James enthused on the phenomenal results from Facebook promotion efforts, adding that other than creating sales-driven strategies, they would also team up with other product owners to create value-added bundle promotion campaigns and leverage on unified brand recognition.

For SK Silkscreen Trading, with Kenny and James at the forefront, the entrepreneurial spirit reigns high. As they drive the business strategically and synergistically, the future can only become more vibrant.

Contact Information:

Name: Dr. Zyro Wong
Organization: Zyro Wong Consultancy
Website: http://zyrowong.com/
Phone Number: +6019-224 9663
Email: me@zyrowong.com
Address: B-1-3A, Kuchai Exchange, Jalan Kuchai Maju 13, Off Jalan Kuchai Lama, 58200 Kuala Lumpur.

Intan Ilyani Ghazali | Face & Co – Astra Blooms Sdn Bhd | Uniting Women through the Language of Love and Entrepreneurship

August 24, 2017 /PRWIRE.asia/ -- Meeting beauty entrepreneur Intan Ilyani Ghazali is like a breath of fresh air. She elegantly stands out with her flawlessly-natural skin tone, perfectly-coiffured hair and sophisticated persona. Yet, she is awesomely down-to-earth, friendly and vivacious in true Malaysian charm.

After a 15-year stint with Malaysia’s biggest bank where she last held the coveted position as Personal Assistant to the Chairman, making the decision to leave everything behind to pursue her entrepreneurial journey was not easy. However, she says, “I always had the passion for beauty and personal branding. Despite the lucrative job perks and great working environment where I learnt a lot, I made the decision to come out on my own because I believed that I can do more.”

“A friend suggested that I create a beauty brand that reflects my beliefs on being natural and beautiful inside out. I also desired to give back to society. This is how the brand Face & Co came about. It is of course not easy to enter into an industry that had already been conquered by many Malaysians, but I believe that we can reach out to the market and generate strong acceptance. I have a huge mission. Though some of my friends laugh at this idea, I intend to grow the brand to the next level, into the international arena and position it as a global brand.”

Her decision to not depend on loans or funding, but instead use her lifelong savings and compensation from a voluntary employee separation package from the bank to fuel the business startup was not easy. It meant that she had to bootstrap the business right from the beginning. It also meant learning on the go, having to solve problems on her own, and having the urgency to work harder and to continue to persevere despite the odds.